Information
Privacy Statement
Macclesfield Museums Trust respects your privacy and seeks to protect your personal data. The following information describes how we gather and use data. The amount of data we hold on you and how we use it depends on you and so some of the sections below may not be relevant to you.
What the Museums Service uses your personal information for
We collect and use your information to administer, support, improve and obtain feedback on our services. We will also use all this information to assess what museum products and services may be of interest to you and to personalise our service and marketing.
Further information/marketing
If you have agreed to such contact, the Macclesfield Museums Trust may contact you about its services. Sometimes we may invite you to special events. Such contact may be by post, fax, email, instant message and (in certain limited circumstances) by telephone from time to time. You have a right to ask us at any time not to contact you by way of direct marketing. You can do this by contacting info@macclesfield.silk.museum with the words “No marketing” in the subject line. Then you will no longer receive any of our special approaches.
Personal Information the museum collects
We collect and update information about our website users to promote our own services only. We only collect this information via direct contact with you and not from third parties such as your employer.
- Information you give us: This information may include your contact details, details around participation in events, prize draws or surveys and certain relevant details of your interests and preferences.
- Information we collect via our services: If you are a user of our services, the museum gathers information about your use of our services, such as generic types of data accessed, times and volume of use of the services and Traffic Data. Traffic Data includes logs, details of networks, data and systems accessed, details of the sender and recipients of messages sent over our services, times and location of log on or access, duration of sessions, clickstream and similar usage or system data. Traffic Data may sometimes be traceable to/related to not just companies but named individuals.
- Storage methods and duration: Macclesfield Museums Trust may store your information in its databases, such as its Customer Relationship database, for reference. The information may be retained and used by the museum service for a reasonable period, reflecting our need to answer queries or resolve problems, provide improved and new services and any data retention requirements of the law. This means we may retain information after an individual ceases to use our services or after the individual has ceased interacting with us. Except where the law, authorities or regulatory bodies require us to retain it for longer, we retain Traffic Data for a reasonable period after the Traffic Data was generated.
Passing your information to third parties
Except where the law permits or unless you specifically agree, the Museum does not sell or rent your personal data to others.
Advertising on our web site
Where advertising is served on to our web sites, cookies may be used to collect technical information and generic usage information but third party advertisers will not be able to relate this to you as an individual without your consent